Visitors hesitate
High-intent traffic lands on a duct-taped theme, hunts for answers, and leaves without giving the product a chance in the cart.
Performance growth for ecommerce
Turn more traffic into first orders. Then repeat customers.
Slim Pine helps growing ecommerce brands improve conversion, retention, and measurement. We find the highest-value leak in your customer journey, fix it, and build the system your team can keep using.
✓ No long-term retainer. Clear scope. Performance-aligned pricing.
The honest version
Your store may not need more marketing.
It may need the marketing you already paid for to work harder. We turn overlooked intent into measurable revenue - without asking you to bet the budget up front.
Customers drift
Post-purchase goes quiet. VIPs get the same treatment as first-time buyers, and win-back flows never make it past a draft.
Teams guess
GA4 events broke during a migration, channel attribution is fuzzy, and every “optimization” becomes another spreadsheet debate.
Two systems, one flywheel
Make the first order easier.
Make the next one natural.
System 01
Conversion
rate optimization
We remove friction from the journey between “interested” and “ordered.” Research, testing, and clean measurement turn your existing demand into more revenue.
- Friction & funnel teardown
- Landing page and PDP testing
- Event tracking you can trust
System 02
Loyalty &
retention systems
We give great customers a reason to come back. Lifecycle journeys, VIP logic, and useful loyalty programs make retention an operating system - not a campaign.
- Win-back and replenishment flows
- VIP tiers that feel earned
- Automations that clear busywork
Words from the work
Good work should feel
easy to trust.
A few notes from founders and builders who wanted their voice, ideas, and customer journeys handled with care.
01
“He took complete ownership of the entire project, and every email sounded like it was written by me or the brand.”
DerekFounder, Empyrean Skin02
“There was that level of personalization that made me feel like, okay, maybe I should give this guy a shot.”
RyanFounder, Lumbazzi03
“He designed the emails to really integrate with the brand, its look, its feel, its colour palette, and its brand voice.”
EleanorFounder, Robyn Skincare04
“He went absolutely above and beyond my expectations and captured my voice perfectly.”
LeighCoach, Inner ShrineThe work, in context
Progress has a starting point.
01 / Watches · Canada
A clearer voice made every channel work harder.
Messaging had started to drift between channels. Customers were asking the same questions in different ways, while the team spent too much time translating the offer from one touchpoint to the next.
With leadership aligned around one narrative, the customer journey became easier to follow and easier for the team to repeat.
More consistent brand response and higher message-to-conversion efficiency.
The useful shift
One story.
Many touchpoints. Four months from alignment to a more dependable message-to-conversion path.
Many touchpoints. Four months from alignment to a more dependable message-to-conversion path.
02 / Candles & home fragranceAustralia
A cautious team with low organic reach needed room to build momentum without throwing away what already worked.
- Starting signal
- Organic
- Time to shift
- ¼
- Revenue path
- Direct
- Brand equity
- Stronger
The result was increased organic reach, stronger brand equity, and more direct revenue.
Friction was hiding in the final step.
Ready-to-buy shoppers were meeting too many checkout steps and a forced account request. Platform lock-in ruled out a full rebuild, so the work stayed focused: remove the highest-impact payment friction and make the route to confirmation feel shorter.
After 65 daysFewer abandoned transactions due to payment friction.
A clearer way forward
Find the signal.
Build the system.
Every engagement starts with evidence and ends with an asset your team can keep using.
01
See clearly
We map the customer journey, analytics, and existing lifecycle work to find the highest-value constraint.
02
Make the move
We ship the focused change - test, flow, page, or program - with a clean hypothesis and a measurable outcome.
03
Keep the lift
Winners become repeatable systems, with the handoff, documentation, and next experiment built in.
Your next best move
Let’s find what’s
already close.
Tell us where growth feels stuck. We’ll come back with a sharp first read and whether we can help - no pitch deck required.