:root{--slate:#4c5b70;--slate-deep:#243143;--warm:#8a7f73;--paper:#f5f2ed;--cream:#fbfaf7;--ink:#26303b;--muted:#65707b;--line:#d8d5ce;--pine:#d8e2db;--serif:'Fraunces',Georgia,serif;--sans:'Work Sans',Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--cream);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.55}.section-shell{width:min(1180px,calc(100% - 80px));margin:auto}.site-header{height:82px;width:min(1320px,calc(100% - 80px));margin:auto;display:flex;align-items:center;justify-content:space-between}.brand{color:var(--slate-deep);font-weight:700;letter-spacing:-.04em;text-decoration:none;font-size:20px}.brand em{font-style:normal;color:var(--warm);font-weight:500}.brand-mark{display:inline-grid;place-items:center;width:27px;height:27px;border-radius:50%;margin-right:7px;color:var(--cream);background:var(--slate);font-size:13px}.main-nav{display:flex;align-items:center;gap:35px}.main-nav a,.footer-inner a{color:var(--slate-deep);text-decoration:none;font-size:13px;font-weight:600}.main-nav a:hover,.footer-inner a:hover,.text-link:hover,.card-link:hover{color:var(--warm)}.nav-cta{border:1px solid var(--slate);padding:10px 15px;border-radius:3px}.nav-cta span,.button span,.text-link span,.card-link span{margin-left:9px}.menu-toggle{display:none;background:none;border:0;color:var(--slate-deep);font:600 14px var(--sans)}.hero{display:grid;grid-template-columns:51% 49%;min-height:650px;align-items:center;padding:55px 0 75px}.eyebrow{display:flex;align-items:center;gap:12px;text-transform:uppercase;letter-spacing:.15em;font-size:11px;color:var(--warm);font-weight:700;margin:0 0 27px}.eyebrow-line{display:inline-block;width:27px;height:1px;background:var(--warm)}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-family:var(--serif);font-weight:600;line-height:1.03;color:var(--slate-deep)}h1{font-size:clamp(55px,6.1vw,87px);letter-spacing:-.065em;max-width:690px;margin-bottom:30px}h1 i,h2 i{font-style:italic;color:var(--warm)}.hero-lede{font-size:18px;line-height:1.65;color:var(--muted);max-width:490px}.hero-actions{display:flex;align-items:center;gap:26px;margin:35px 0 23px}.button{display:inline-flex;align-items:center;justify-content:center;border:0;border-radius:3px;padding:15px 20px;font:600 13px var(--sans);text-decoration:none;cursor:pointer;transition:transform .2s,background .2s}.button:hover{transform:translateY(-2px)}.button-dark{background:var(--slate-deep);color:#fff}.button-dark:hover{background:var(--slate)}.button-light{background:#f6f3ed;color:var(--slate-deep)}.text-link{color:var(--slate-deep);font-size:13px;font-weight:700;text-decoration:none}.risk-note{color:var(--muted);font-size:12px}.risk-note strong{color:var(--slate-deep)}.check{display:inline-grid;place-items:center;border-radius:50%;width:18px;height:18px;margin-right:7px;background:var(--pine);color:var(--slate);font-weight:700}.hero-art{height:520px;position:relative;background:var(--paper);overflow:hidden}.hero-art svg{display:block;width:100%;height:auto;position:absolute;bottom:13px;left:0}.mountain-back{fill:#e0e5e3}.mountain-front{fill:#c8d7d1}.trail{fill:none;stroke:var(--slate);stroke-width:4;stroke-linecap:round;stroke-dasharray:3 12}.trail-dot{fill:var(--warm);stroke:var(--paper);stroke-width:6}.dot-start{fill:var(--slate)}.dot-end{fill:var(--slate-deep)}.sun{fill:#dbcdbd}.sun-rays{fill:none;stroke:var(--warm);stroke-width:3;stroke-linecap:round}.pine{fill:none;stroke:var(--slate);stroke-width:5;stroke-linecap:round;stroke-linejoin:round}.art-label{position:absolute;z-index:1;text-transform:uppercase;font-size:10px;letter-spacing:.12em;color:var(--slate);font-weight:700}.label-one{left:38px;bottom:104px}.label-two{right:33px;top:53px}.art-caption{position:absolute;left:28px;bottom:23px;display:flex;gap:14px;color:var(--slate);font-size:11px;line-height:1.35}.art-caption strong{color:var(--slate-deep)}.caption-number{font-family:var(--serif);font-size:21px}.proof-bar{background:var(--slate);color:#fff}.proof-inner{display:flex;justify-content:space-between;align-items:center;min-height:82px}.proof-inner p{margin:0;font:600 13px var(--serif);letter-spacing:.02em}.proof-items{display:flex;gap:34px;color:#e2e6e8;text-transform:uppercase;letter-spacing:.14em;font-size:10px;font-weight:600}.intro{padding:130px 0 135px}.split-heading{display:grid;grid-template-columns:1fr 1fr;gap:90px;align-items:end;border-bottom:1px solid var(--line);padding-bottom:67px}.split-heading h2,.section-heading h2,.process h2,.case-study h2,.newsletter h2,.start h2{font-size:clamp(43px,4.3vw,63px);letter-spacing:-.06em;margin:0}.split-heading p{color:var(--muted);font-size:16px;max-width:430px;margin:0}.pain-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0}.pain-grid article{padding:35px 42px 0 0;border-right:1px solid var(--line);margin-right:42px}.pain-grid article:last-child{border:0;margin:0}.card-num{font-size:11px;letter-spacing:.15em;color:var(--warm);font-weight:700}.pain-grid h3{font-size:27px;margin:25px 0 14px}.pain-grid p{color:var(--muted);font-size:14px;max-width:290px}.systems{padding:0 0 140px}.section-heading{margin-bottom:54px}.system-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}.system-card{padding:38px 42px 42px;min-height:480px;display:flex;flex-direction:column}.conversion{background:var(--slate);color:#fff}.retention{background:var(--paper);border:1px solid var(--line)}.card-top{display:flex;justify-content:space-between;align-items:center}.system-icon{font-size:25px}.card-tag{font-size:10px;text-transform:uppercase;letter-spacing:.15em}.conversion .card-tag,.conversion h3,.conversion p,.conversion li{color:#fff}.retention .card-tag{color:var(--warm)}.system-card h3{font-size:47px;letter-spacing:-.055em;margin:45px 0 22px}.system-card p{max-width:440px;color:#e1e5e7}.retention p,.retention li{color:var(--muted)}.system-card ul{padding:0;margin:18px 0 27px;list-style:none;font-size:13px;line-height:2}.system-card li:before{content:'-';margin-right:10px;color:var(--warm)}.card-link{margin-top:auto;color:inherit;text-decoration:none;font-size:13px;font-weight:700}.process{padding:100px 0 130px;display:grid;grid-template-columns:37% 63%;border-top:1px solid var(--line)}.process-intro>p:last-child{color:var(--muted);max-width:260px;margin-top:27px}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;padding-top:58px}.step{border-top:1px solid var(--slate);padding-top:18px}.step span{font:600 14px var(--serif);color:var(--warm)}.step h3{font-size:25px;margin:33px 0 14px}.step p{color:var(--muted);font-size:13px}.case-study{display:grid;grid-template-columns:1fr 1fr;gap:100px;background:var(--paper);padding:85px 75px;margin-bottom:130px;width:min(1260px,calc(100% - 40px))}.case-kicker{font-size:11px;text-transform:uppercase;letter-spacing:.12em;color:var(--warm);font-weight:700;margin-top:55px}.case-copy>p:not(.eyebrow):not(.case-kicker){color:var(--muted);font-size:15px;margin:28px 0}.case-visual{display:grid;grid-template-columns:1fr 1fr;gap:15px;align-content:center}.metric{border-top:1px solid var(--warm);padding-top:13px}.metric span,.metric small{display:block;text-transform:uppercase;letter-spacing:.1em;color:var(--warm);font-size:9px}.metric strong{font:600 54px var(--serif);display:block;color:var(--slate-deep);line-height:1.15;margin:14px 0 5px}.metric small{letter-spacing:0;text-transform:none;color:var(--muted);font-size:11px}.case-graphic{grid-column:1/-1;height:145px;margin-top:30px;border-bottom:1px solid var(--slate);display:flex;align-items:end;gap:16px;padding:0 24px}.bar{width:27%;background:var(--slate);position:relative}.bar:after{content:'';position:absolute;top:-24px;left:0;font-size:10px;color:var(--warm)}.bar-a{height:35%}.bar-b{height:55%;background:#9dada8}.bar-c{height:85%;background:var(--warm)}.case-graphic span{font-size:10px;color:var(--muted);margin:0 0 -25px -10px}.newsletter{background:var(--slate);color:#fff;display:grid;grid-template-columns:1fr 1fr;gap:100px;padding:83px 75px;margin-bottom:130px;width:min(1260px,calc(100% - 40px))}.newsletter h2{color:#fff;margin-bottom:25px}.newsletter>div>p:last-child{color:#e0e5e8;max-width:380px}.newsletter .eyebrow{color:#d6c4b0}.newsletter .eyebrow-line{background:#d6c4b0}.newsletter-form{align-self:end}.newsletter-form label,.form-field label{display:block;text-transform:uppercase;letter-spacing:.13em;font-size:10px;font-weight:700;margin-bottom:9px}.input-row{display:flex;border-bottom:1px solid #bcc7cc}.input-row input{flex:1;min-width:0}.newsletter input{color:#fff}.newsletter input::placeholder{color:#b9c3c7}.input-row .button{margin-bottom:7px}.input-row input,.form-field input,.form-field textarea{font:15px var(--sans);border:0;background:transparent;padding:13px 0;outline:0}.form-message{font-size:12px;margin:12px 0 0;min-height:19px}.success{color:#b7d8c3}.error{color:#f0bdaf}.start{padding:0 0 130px;display:grid;grid-template-columns:42% 58%;gap:80px}.start-heading>p:last-child{max-width:360px;color:var(--muted);margin-top:29px}.contact-form{display:grid;grid-template-columns:1fr 1fr;gap:24px 30px;align-content:start}.form-field.full,.contact-form>.button,.contact-form>.form-message{grid-column:1/-1}.form-field{border-bottom:1px solid var(--line)}.form-field input,.form-field textarea{width:100%;color:var(--ink);resize:vertical}.form-field textarea{min-height:78px}.contact-form>.button{justify-self:start;margin-top:5px}.site-footer{background:var(--paper);padding:35px 0}.footer-inner{display:grid;grid-template-columns:1.3fr 1fr 1fr;gap:20px;align-items:center}.footer-inner p,.footer-inner small{color:var(--muted);font-size:11px;margin:0}.footer-inner small{grid-column:1/-1;border-top:1px solid var(--line);padding-top:20px}.footer-inner>a:last-of-type{text-align:right}
@media(max-width:800px){.section-shell{width:min(100% - 40px,600px)}.site-header{width:calc(100% - 40px);height:72px}.menu-toggle{display:block}.main-nav{display:none;position:absolute;z-index:5;top:72px;left:20px;right:20px;background:var(--cream);border:1px solid var(--line);padding:18px;flex-direction:column;align-items:stretch;gap:16px}.main-nav.is-open{display:flex}.nav-cta{text-align:center}.hero{display:block;padding:55px 0 65px}.hero-copy{margin-bottom:40px}.hero-art{height:400px}.hero-art svg{bottom:0}.proof-inner,.proof-items{flex-wrap:wrap;gap:14px}.proof-inner{padding:25px 0}.proof-items{gap:14px 25px}.intro{padding:85px 0}.split-heading,.process,.start{display:block}.split-heading{padding-bottom:42px}.split-heading p{margin-top:28px}.pain-grid,.system-grid{grid-template-columns:1fr}.pain-grid article{border-right:0;border-bottom:1px solid var(--line);margin:0;padding:30px 0}.system-card{min-height:430px}.process{padding:80px 0}.steps{padding-top:40px;grid-template-columns:1fr;gap:34px}.step h3{margin-top:17px}.case-study,.newsletter{display:block;padding:55px 30px;margin-bottom:85px}.case-study{width:calc(100% - 40px)}.case-visual{margin-top:50px}.newsletter{width:calc(100% - 40px)}.newsletter-form{margin-top:50px}.start{padding-bottom:85px}.contact-form{margin-top:50px}.footer-inner{grid-template-columns:1fr;gap:13px}.footer-inner>a:last-of-type{text-align:left}.footer-inner small{margin-top:12px}}
@media(max-width:480px){h1{font-size:53px}.hero-actions{align-items:flex-start;flex-direction:column;gap:19px}.hero-art{height:320px}.art-caption{left:18px}.system-card{padding:30px 26px}.system-card h3{font-size:39px}.case-study,.newsletter{padding:45px 23px}.input-row{display:block;border:0}.input-row input{display:block;width:100%;border-bottom:1px solid #bcc7cc}.input-row .button{margin-top:16px}.case-visual{gap:10px}.metric strong{font-size:43px}}

.reviews{padding:20px 0 140px}.reviews-heading{display:grid;grid-template-columns:1fr 1fr;gap:20px 90px;align-items:end;margin-bottom:54px}.reviews-heading .eyebrow{grid-column:1/-1;margin-bottom:0}.reviews-heading h2{margin:0}.reviews-intro{color:var(--muted);max-width:380px;margin:0 0 4px}.review-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}.review-card{background:var(--paper);border:1px solid var(--line);display:grid;grid-template-columns:43% 57%;min-width:0}.review-card-dark{background:var(--slate);border-color:var(--slate)}.review-video-wrap{position:relative;background:#dbe2e0;min-height:330px;overflow:hidden}.review-video-wrap video{display:block;width:100%;height:100%;min-height:330px;object-fit:cover;background:#cfd9d6}.review-index{position:absolute;top:17px;left:17px;color:#fff;background:var(--slate-deep);border-radius:50%;width:31px;height:31px;display:grid;place-items:center;font:600 13px var(--serif)}.review-content{padding:27px 27px 25px;display:flex;flex-direction:column}.review-logo{width:auto;max-width:150px;height:42px;object-fit:contain;object-position:left center;margin-bottom:25px}.review-card blockquote{font:500 21px/1.25 var(--serif);letter-spacing:-.025em;color:var(--slate-deep);margin:0 0 28px}.review-card-dark blockquote,.review-card-dark .review-person strong{color:#fff}.review-card-dark .review-person small{color:#d7dfe1}.review-person{display:flex;align-items:center;gap:11px;margin-top:auto}.review-person>img{width:35px;height:35px;object-fit:contain;border-radius:50%;background:#e4e8e4}.review-person strong,.review-person small{display:block}.review-person strong{font-size:12px;color:var(--slate-deep)}.review-person small{font-size:10px;color:var(--muted);margin-top:2px}.case-graphic-soft .bar-a{height:52%}.case-graphic-soft .bar-b{height:68%}.case-graphic-soft .bar-c{height:83%}
@media(max-width:1000px){.review-card{grid-template-columns:1fr}.review-video-wrap,.review-video-wrap video{min-height:300px;height:300px}.review-content{min-height:245px}}
@media(max-width:800px){.reviews{padding:0 0 85px}.reviews-heading{display:block;margin-bottom:38px}.reviews-heading h2{margin-bottom:25px}.review-grid{grid-template-columns:1fr}.review-card{grid-template-columns:43% 57%}.review-video-wrap,.review-video-wrap video{min-height:340px;height:340px}.review-content{min-height:340px}}
@media(max-width:600px){.review-card{grid-template-columns:1fr}.review-video-wrap,.review-video-wrap video{min-height:330px;height:330px}.review-content{min-height:0;padding:24px}.review-card blockquote{font-size:20px}.review-logo{margin-bottom:21px}}

.generated-cases{padding:0 0 130px}.generated-cases-heading{display:grid;grid-template-columns:1fr 1fr;gap:20px 90px;align-items:end;margin-bottom:54px}.generated-cases-heading .eyebrow{grid-column:1/-1;margin-bottom:0}.generated-cases-heading h2{margin:0}.generated-cases-intro{color:var(--muted);max-width:380px;margin:0 0 4px}.generated-case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.generated-case-card{background:var(--cream);border:1px solid var(--line);padding:30px;display:flex;flex-direction:column;min-width:0}.generated-case-card-pine{background:var(--pine);border-color:var(--pine)}.generated-case-card-slate{background:var(--slate);border-color:var(--slate);color:#fff}.generated-case-top{display:flex;justify-content:space-between;gap:14px;margin-bottom:34px;text-transform:uppercase;letter-spacing:.12em;font-size:9px;font-weight:700;color:var(--warm)}.generated-case-card-slate .generated-case-top{color:#d6c4b0}.generated-case-card h3{font-size:30px;letter-spacing:-.045em;margin:0 0 18px}.generated-case-card-slate h3{color:#fff}.generated-case-card>p{color:var(--muted);font-size:14px;margin:0 0 28px}.generated-case-card-slate>p{color:#e0e5e8}.generated-case-data{border-top:1px solid var(--line);margin:0;padding:18px 0 0;display:grid;gap:13px}.generated-case-card-slate .generated-case-data{border-color:#82909a}.generated-case-data div{display:flex;justify-content:space-between;align-items:baseline;gap:14px}.generated-case-data dt,.generated-case-outcome span{color:var(--warm);font-size:9px;font-weight:700;letter-spacing:.1em;text-transform:uppercase}.generated-case-card-slate .generated-case-data dt,.generated-case-card-slate .generated-case-outcome span{color:#d6c4b0}.generated-case-data dd{margin:0;text-align:right;font-size:12px;font-weight:600}.generated-case-outcome{border-top:1px solid var(--line);margin-top:18px;padding-top:15px}.generated-case-card-slate .generated-case-outcome{border-color:#82909a}.generated-case-outcome span{display:block;margin-bottom:7px}.generated-case-outcome strong{display:block;font:600 20px/1.12 var(--serif)}
@media(max-width:800px){.generated-cases{padding:0 0 85px}.generated-cases-heading{display:block;margin-bottom:38px}.generated-cases-heading h2{margin-bottom:25px}.generated-case-grid{grid-template-columns:1fr}}

.proof-strip{padding-top:0}.proof-lead{display:grid;grid-template-columns:1.2fr .8fr;gap:70px;background:var(--slate);color:#fff;padding:54px 58px;margin-bottom:20px}.proof-label{display:block;color:var(--warm);font-size:10px;font-weight:700;letter-spacing:.13em;text-transform:uppercase}.proof-lead .proof-label,.proof-lead-aside .proof-label{color:#d6c4b0}.proof-lead h3{color:#fff;font-size:clamp(34px,4vw,58px);letter-spacing:-.055em;margin:24px 0}.proof-lead-copy>p:not(.proof-label):not(.proof-outcome){color:#e0e5e8;font-size:14px;max-width:580px}.proof-outcome{border-top:1px solid #82909a;padding-top:18px;margin-top:30px;color:#fff;font:600 21px/1.25 var(--serif)}.proof-lead-aside{border-left:1px solid #82909a;padding:25px 0 25px 34px;align-self:center}.proof-lead-aside strong{display:block;color:var(--cream);font:600 clamp(35px,4vw,59px)/.98 var(--serif);letter-spacing:-.06em;margin:17px 0 24px}.proof-lead-aside small{display:block;color:#d7dfe1;font-size:12px;max-width:220px}.proof-scorecard{display:grid;grid-template-columns:1fr 1fr;gap:20px}.score-story,.proof-narrative{border:1px solid var(--line);padding:32px 36px;background:var(--paper)}.score-story{background:var(--pine)}.score-story-top{display:flex;justify-content:space-between;gap:16px}.score-story-top .proof-label{color:var(--slate)}.proof-place{font-size:10px;color:var(--muted)}.score-story-copy,.proof-narrative>p{color:var(--muted);font-size:15px;max-width:500px;margin:30px 0}.score-story .scorecard{margin:30px 0 0}.score-story .scorecard div{background:var(--cream)}.score-story-outcome{font:600 19px/1.2 var(--serif);color:var(--slate-deep);margin:25px 0 0}.proof-narrative{background:var(--cream)}.proof-narrative h3{font-size:clamp(31px,3.3vw,47px);letter-spacing:-.055em;margin:25px 0 0}.narrative-foot{border-top:1px solid var(--line);padding-top:17px;margin-top:38px}.narrative-foot strong{display:block;color:var(--slate-deep);font:600 21px/1.2 var(--serif);margin-top:10px}
@media(max-width:800px){.proof-lead,.proof-scorecard{grid-template-columns:1fr}.proof-lead{padding:38px 28px;gap:30px}.proof-lead-aside{border-left:0;border-top:1px solid #82909a;padding:28px 0 0}.score-story,.proof-narrative{padding:28px}.score-story-top{display:block}.proof-place{display:block;margin-top:8px}}

/* Launch and accessibility refinements */
:focus-visible{outline:3px solid #c49d72;outline-offset:4px}
.site-header{position:sticky;top:0;z-index:10;background:rgba(251,250,247,.94);backdrop-filter:blur(10px)}
.menu-toggle span{display:inline-block;transition:transform .2s}
.menu-toggle[aria-expanded="true"] span{transform:rotate(45deg)}
.form-note{color:var(--muted);font-size:11px;margin:10px 0 0}
.scorecard{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px;margin:30px 0 0;padding:0;border:0}
.scorecard div{display:flex;flex-direction:column;justify-content:space-between;gap:10px;min-height:88px;padding:15px 16px;background:var(--cream);border:1px solid rgba(76,91,112,.12)}
.scorecard dt{order:2;color:var(--muted);font-size:10px;line-height:1.2}
.scorecard dd{order:1;margin:0;color:var(--slate-deep);font:600 25px/1 var(--serif);letter-spacing:-.03em}
.score-story-outcome{max-width:450px}
.newsletter .form-note{color:#d7dfe1}
.form-note a{color:inherit;font-weight:600}
.field-required,.field-optional{color:var(--warm);font-size:9px;font-weight:500;letter-spacing:.04em;text-transform:none}
.field-optional{color:var(--muted)}
.review-video-wrap video{aspect-ratio:4 / 5}
.systems-diagram{bottom:0!important;height:100%!important;max-height:480px;padding:20px 0}
.diagram-kicker,.diagram-number,.diagram-footer{font:700 10px var(--sans);letter-spacing:.15em;fill:var(--warm)}
.diagram-title{font:600 27px var(--serif);letter-spacing:-.04em;fill:var(--slate-deep)}
.diagram-line{fill:none;stroke:var(--slate);stroke-width:2;marker-end:url(#diagram-arrow)}
.diagram-line-dashed{stroke-dasharray:5 7;stroke:var(--warm)}
.diagram-node rect{fill:var(--cream);stroke:var(--line);stroke-width:1}
.diagram-node-start rect{fill:var(--slate);stroke:var(--slate)}
.diagram-node-retain rect{fill:var(--pine);stroke:var(--pine)}
.diagram-node-start .diagram-number,.diagram-node-start .diagram-node-title,.diagram-node-start .diagram-node-copy{fill:#fff}
.diagram-node-title{font:600 22px var(--serif);letter-spacing:-.035em;fill:var(--slate-deep)}
.diagram-node-copy{font:400 11px var(--sans);fill:var(--muted)}
.diagram-footer{font-size:8px;fill:var(--slate)}
@media(max-width:800px){
  .main-nav{top:100%;}
  .review-card{grid-template-columns:1fr}
  .review-video-wrap,.review-video-wrap video{min-height:330px;height:330px}
}
@media(max-width:480px){
  .scorecard{grid-template-columns:1fr 1fr;gap:8px}
  .scorecard div{min-height:82px;padding:13px}
  .scorecard dd{font-size:22px}
}
@media(max-width:480px){
  .risk-note{display:flex;align-items:flex-start;gap:2px;line-height:1.55}
  .risk-note .check{flex:0 0 18px}
  .risk-note strong{display:inline}
  .art-label{background:rgba(245,242,237,.88);padding:4px 6px}
  .label-one{left:20px;bottom:98px}
  .label-two{right:20px;top:40px}
}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{transition-duration:.01ms!important;animation-duration:.01ms!important;animation-iteration-count:1!important}
}
